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Suppose that of all individuals buying a certain digital camera, - include an optional memory card in their purchase,
- include an extra battery,
- and include both a card and battery.
 
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Consider randomly selecting a buyer and let - memory card purchased
- battery purchased .
 
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Then - ,
- .
 
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Given that the selected individual purchased an extra battery, - the probability that an optional card was also purchased is
- That is, of all those purchasing an extra battery,
- purchased an optional memory card.
 
 
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Similarly, 
- Notice that
- .