• Suppose that of all individuals buying a certain digital camera,

    • include an optional memory card in their purchase,
    • include an extra battery,
    • and include both a card and battery.
  • Consider randomly selecting a buyer and let

    • memory card purchased
    • battery purchased .
  • Then

    • ,
    • .
  • Given that the selected individual purchased an extra battery,

    • the probability that an optional card was also purchased is
    • That is, of all those purchasing an extra battery,
      • purchased an optional memory card.
  • Similarly,

  • Notice that
    • .